茆意宏;马坤坤;

• 1:南京农业大学信息科学技术学院

摘要(Abstract)：

国内外对数字阅读推广的必要性与意义、概念、组成要素及过程、模式、管理等进行了研究,初步形成一定的体系,但缺乏系统深入的理论研究,缺乏对推广对象、推广内容等方面实践的调研,缺乏对数字阅读推广活动的及时跟踪,研究方法以活动经验总结、简单的定性分析为主,实证研究不多。在此基础上,探讨未来研究趋势,为进一步开展数字阅读推广研究提供参考。

关键词(KeyWords)： 阅读推广;数字阅读;数字图书馆;营销;推广

Abstract:

Keywords:

基金项目(Foundation): 国家社会科学基金一般项目“基于内容营销的深度数字阅读推广研究”(编号:16BTQ002)的研究成果之一

作者(Authors): 茆意宏;马坤坤;

DOI: 10.16603/j.issn1002-1027.2019.01.008

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